@article{b6355090d33243519291f35e88f6d986,
title = "The Effect of Firm-Controlled Store Type Touchpoints on Customer{\textquoteright}s Discrete Emotions: An Exploratory Study on Physical Store \& Online Store",
keywords = "Customer experience, Firm-controlled touchpoints, Customer{\textquoteright}s discrete emotions",
author = "Trivi{\~n}o, \{Jyro B\}",
note = "Trivi{\~n}o, J.B. (2023). The Effect of Firm-Controlled Store Type Touchpoints on Customer{\textquoteright}s Discrete Emotions: An Exploratory Study on Physical Store \& Online Store. Philippine Academy of Management E-Journal, 6(1), 53-67.",
year = "2023",
month = jun,
day = "1",
language = "American English",
journal = "Leadership and Strategy Faculty Publications",
}