The Effect of Firm-Controlled Store Type Touchpoints on Customer’s Discrete Emotions: An Exploratory Study on Physical Store & Online Store

    Research output: Contribution to journalArticlepeer-review

    Original languageAmerican English
    JournalLeadership and Strategy Faculty Publications
    StatePublished - Jun 1 2023

    Keywords

    • Customer experience
    • Firm-controlled touchpoints
    • Customer’s discrete emotions

    Disciplines

    • Business
    • E-Commerce
    • Management Sciences and Quantitative Methods
    • Sales and Merchandising
    • Technology and Innovation

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