Role of human resources in memorable customer experience

Research output: Contribution to journalArticlepeer-review

Original languageEnglish
Article number16
JournalSN Business and Economics
Volume4
Issue number1
DOIs
StatePublished - Jan 2024

ASJC Scopus Subject Areas

  • Business, Management and Accounting (miscellaneous)
  • Marketing
  • Organizational Behavior and Human Resource Management
  • Tourism, Leisure and Hospitality Management

Keywords

  • Critical realist theory
  • Customer experience
  • Human resources
  • Positivist theory

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