@article{d11a9b4c0e924875b5123383828cabdd,
title = "Role of Human Resources in Memorable Customer Experience",
keywords = "Customer experience, Human resources, Critical realist theory, Positivist theory",
author = "Trivi{\~n}o, {Jyro B}",
note = "Trivi{\~n}o, J.B. (2024). Role of human resources in memorable customer experience. SN Business and Economics, 4. https://doi.org/10.1007/s43546-023-00622-1",
year = "2024",
month = jan,
day = "1",
language = "American English",
journal = "Leadership and Strategy Faculty Publications",
}