@article{b35ed5f5381340d58f36584428d8521f,
title = "Local language in the context of political divides: An evaluation of local language use in a voterinformation campaign in the Philippines using Facebook split tests",
keywords = "language, social media, split test, voter information",
author = "Mendoza, {Ronald U.} and Domingo, {Cristine Lian C.} and Mendoza, {Gabrielle Ann S.} and Yap, {Jurel K.}",
note = "Publisher Copyright: {\textcopyright} John Benjamins Publishing Company.",
year = "2024",
month = feb,
day = "9",
doi = "10.1075/japc.00105.men",
language = "English",
volume = "34",
pages = "1--22",
journal = "Journal of Asian Pacific Communication",
issn = "0957-6851",
publisher = "John Benjamins Publishing Company",
number = "1",
}