Exploratory customer discovery on Veblen goods using ChatGPT and agent-based modeling system for business simulation

Zachary Matthew Alabastro; Reuel Matthew Cordova; Joseph Benjamin Ilagan; Jose Ramon Ilagan

doi:10.1016/j.procs.2025.02.092

Exploratory customer discovery on Veblen goods using ChatGPT and agent-based modeling system for business simulation

Zachary Matthew Alabastro, Reuel Matthew Cordova, Joseph Benjamin Ilagan, Jose Ramon Ilagan

Department of Quantitative Methods and Information Technology

Ateneo de Manila University

Research output: Contribution to journal › Conference article › peer-review

Original language	English
Pages (from-to)	28-35
Number of pages	8
Journal	Procedia Computer Science
Volume	256
DOIs	https://doi.org/10.1016/j.procs.2025.02.092
State	Published - 2025
Event	16th International Conference on ENTERprise Information Systems, CENTERIS 2024 - 12th International Conference on Project MANagement, ProjMAN 2024 - 14th International Conference on Health and Social Care Information Systems and Technologies, HCist 2024 - Hybrid, Madeira, Portugal Duration: Nov 13 2024 → Nov 15 2024

ASJC Scopus Subject Areas

General Computer Science

Keywords

Agent-based modeling system
AI
Artificial intelligence
ChatGPT
Computer simulation
Customer discovery
Economic theory
Large language models
Market validation
Simulations
Veblen demand

UN SDGs

This output contributes to the following UN Sustainable Development Goals (SDGs)

Access to Document

10.1016/j.procs.2025.02.092

Cite this

@article{7a40d834e80b4b318c8d2269c696c1a3,

title = "Exploratory customer discovery on Veblen goods using ChatGPT and agent-based modeling system for business simulation",

keywords = "Agent-based modeling system, AI, Artificial intelligence, ChatGPT, Computer simulation, Customer discovery, Economic theory, Large language models, Market validation, Simulations, Veblen demand",

author = "Alabastro, \{Zachary Matthew\} and Cordova, \{Reuel Matthew\} and Ilagan, \{Joseph Benjamin\} and Ilagan, \{Jose Ramon\}",

note = "Publisher Copyright: {\textcopyright} 2025 Elsevier B.V.. All rights reserved.; 16th International Conference on ENTERprise Information Systems, CENTERIS 2024 - 12th International Conference on Project MANagement, ProjMAN 2024 - 14th International Conference on Health and Social Care Information Systems and Technologies, HCist 2024 ; Conference date: 13-11-2024 Through 15-11-2024",

year = "2025",

doi = "10.1016/j.procs.2025.02.092",

language = "English",

volume = "256",

pages = "28--35",

journal = "Procedia Computer Science",

issn = "1877-0509",

publisher = "Elsevier B.V.",

}

TY - JOUR

T1 - Exploratory customer discovery on Veblen goods using ChatGPT and agent-based modeling system for business simulation

AU - Alabastro, Zachary Matthew

AU - Cordova, Reuel Matthew

AU - Ilagan, Joseph Benjamin

AU - Ilagan, Jose Ramon

PY - 2025

Y1 - 2025

KW - Agent-based modeling system

KW - AI

KW - Artificial intelligence

KW - ChatGPT

KW - Computer simulation

KW - Customer discovery

KW - Economic theory

KW - Large language models

KW - Market validation

KW - Simulations

KW - Veblen demand

UR - https://www.scopus.com/pages/publications/105001921333

UR - https://www.scopus.com/inward/citedby.url?scp=105001921333&partnerID=8YFLogxK

U2 - 10.1016/j.procs.2025.02.092

DO - 10.1016/j.procs.2025.02.092

M3 - Conference article

AN - SCOPUS:105001921333

SN - 1877-0509

VL - 256

SP - 28

EP - 35

JO - Procedia Computer Science

JF - Procedia Computer Science

T2 - 16th International Conference on ENTERprise Information Systems, CENTERIS 2024 - 12th International Conference on Project MANagement, ProjMAN 2024 - 14th International Conference on Health and Social Care Information Systems and Technologies, HCist 2024

Y2 - 13 November 2024 through 15 November 2024

ER -

Exploratory customer discovery on Veblen goods using ChatGPT and agent-based modeling system for business simulation

ASJC Scopus Subject Areas

Keywords

UN SDGs

Access to Document

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