Evaluation of a Customer Development Simulator Using Large Language Model-Based Multi-agent System and Synthetic Respondents

Lois Abigail To; Zachary Matthew Alabastro; Joseph Benjamin Ilagan

doi:10.1007/978-981-96-6938-7_22

Evaluation of a Customer Development Simulator Using Large Language Model-Based Multi-agent System and Synthetic Respondents

Lois Abigail To
, Zachary Matthew Alabastro
, Joseph Benjamin Ilagan

Department of Quantitative Methods and Information Technology

Ateneo de Manila University

Research output: Chapter in Book/Report/Conference proceeding › Conference contribution

Original language	English
Title of host publication	Proceedings of 10th International Congress on Information and Communication Technology, ICICT 2025
Editors	Xin-She Yang, R. Simon Sherratt, Nilanjan Dey, Amit Joshi
Publisher	Springer Science and Business Media Deutschland GmbH
Pages	261-270
Number of pages	10
ISBN (Print)	9789819669370
DOIs	https://doi.org/10.1007/978-981-96-6938-7_22
State	Published - 2025
Event	10th International Congress on Information and Communication Technology, ICICT 2025 - London, United Kingdom Duration: Feb 18 2025 → Feb 21 2025

Publication series

Name	Lecture Notes in Networks and Systems
Volume	1441 LNNS
ISSN (Print)	2367-3370
ISSN (Electronic)	2367-3389

Conference

Conference	10th International Congress on Information and Communication Technology, ICICT 2025
Country/Territory	United Kingdom
City	London
Period	2/18/25 → 2/21/25

ASJC Scopus Subject Areas

Control and Systems Engineering
Signal Processing
Computer Networks and Communications

Keywords

Customer development
GPT
LLM-based multi-agent systems
Large language models
Lean startup
Multi-agent systems

Access to Document

10.1007/978-981-96-6938-7_22

Cite this

To, L. A., Alabastro, Z. M., & Ilagan, J. B. (2025). Evaluation of a Customer Development Simulator Using Large Language Model-Based Multi-agent System and Synthetic Respondents. In X.-S. Yang, R. S. Sherratt, N. Dey, & A. Joshi (Eds.), Proceedings of 10th International Congress on Information and Communication Technology, ICICT 2025 (pp. 261-270). (Lecture Notes in Networks and Systems; Vol. 1441 LNNS). Springer Science and Business Media Deutschland GmbH. https://doi.org/10.1007/978-981-96-6938-7_22

Evaluation of a Customer Development Simulator Using Large Language Model-Based Multi-agent System and Synthetic Respondents. / To, Lois Abigail; Alabastro, Zachary Matthew; Ilagan, Joseph Benjamin.
Proceedings of 10th International Congress on Information and Communication Technology, ICICT 2025. ed. / Xin-She Yang; R. Simon Sherratt; Nilanjan Dey; Amit Joshi. Springer Science and Business Media Deutschland GmbH, 2025. p. 261-270 (Lecture Notes in Networks and Systems; Vol. 1441 LNNS).

Research output: Chapter in Book/Report/Conference proceeding › Conference contribution

To, LA, Alabastro, ZM & Ilagan, JB 2025, Evaluation of a Customer Development Simulator Using Large Language Model-Based Multi-agent System and Synthetic Respondents. in X-S Yang, RS Sherratt, N Dey & A Joshi (eds), Proceedings of 10th International Congress on Information and Communication Technology, ICICT 2025. Lecture Notes in Networks and Systems, vol. 1441 LNNS, Springer Science and Business Media Deutschland GmbH, pp. 261-270, 10th International Congress on Information and Communication Technology, ICICT 2025, London, United Kingdom, 2/18/25. https://doi.org/10.1007/978-981-96-6938-7_22

To LA, Alabastro ZM, Ilagan JB. Evaluation of a Customer Development Simulator Using Large Language Model-Based Multi-agent System and Synthetic Respondents. In Yang XS, Sherratt RS, Dey N, Joshi A, editors, Proceedings of 10th International Congress on Information and Communication Technology, ICICT 2025. Springer Science and Business Media Deutschland GmbH. 2025. p. 261-270. (Lecture Notes in Networks and Systems). doi: 10.1007/978-981-96-6938-7_22

To, Lois Abigail ; Alabastro, Zachary Matthew ; Ilagan, Joseph Benjamin. / Evaluation of a Customer Development Simulator Using Large Language Model-Based Multi-agent System and Synthetic Respondents. Proceedings of 10th International Congress on Information and Communication Technology, ICICT 2025. editor / Xin-She Yang ; R. Simon Sherratt ; Nilanjan Dey ; Amit Joshi. Springer Science and Business Media Deutschland GmbH, 2025. pp. 261-270 (Lecture Notes in Networks and Systems).

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