Comprehensive Literature Review of Customer Experience Paradigms

Jyro B Triviño

Comprehensive Literature Review of Customer Experience Paradigms

Ateneo de Manila University

Research output: Contribution to journal › Article › peer-review

Original language	American English
Journal	Leadership and Strategy Faculty Publications
State	Published - Apr 1 2024

Keywords

customer experience
touchpoints
individual context
discrete emotions
marketing

Disciplines

Business
Marketing

Access to Document

https://journal.bmu.edu.in/journal-files/Comprehensive_Literature.pdf

Cite this

@article{515518c638e349fab3f5b736d75f445b,

title = "Comprehensive Literature Review of Customer Experience Paradigms",

keywords = "customer experience, touchpoints, individual context, discrete emotions, marketing",

author = "Trivi{\~n}o, \{Jyro B\}",

note = "Trivi{\~n}o, J.B. (2024). Comprehensive Literature Review of Customer Experience Paradigms, Journal of Business, Ethics and Society, 4(1), 1-12.",

year = "2024",

month = apr,

day = "1",

language = "American English",

journal = "Leadership and Strategy Faculty Publications",

}

TY - JOUR

T1 - Comprehensive Literature Review of Customer Experience Paradigms

AU - Triviño, Jyro B

N1 - Triviño, J.B. (2024). Comprehensive Literature Review of Customer Experience Paradigms, Journal of Business, Ethics and Society, 4(1), 1-12.

PY - 2024/4/1

Y1 - 2024/4/1

KW - customer experience

KW - touchpoints

KW - individual context

KW - discrete emotions

KW - marketing

UR - https://archium.ateneo.edu/leadership-and-strategy-faculty-pubs/36

UR - https://journal.bmu.edu.in/journal-files/Comprehensive_Literature.pdf

M3 - Article

JO - Leadership and Strategy Faculty Publications

JF - Leadership and Strategy Faculty Publications

ER -

Comprehensive Literature Review of Customer Experience Paradigms

Keywords

Disciplines

Access to Document

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Cite this