@article{f55b34c6dae341d5b59bb301120ab22f,
title = "Business and human development in the base of the pyramid: Exploring challenges and opportunities with market heat maps",
keywords = "Base of the pyramid (BOP), Human development, Market access, Millennium Development Goals (MDGs)",
author = "Pablo Acosta and Namsuk Kim and Illana Melzer and Mendoza, {Ronald U.} and Nina Thelen",
year = "2011",
month = jan,
doi = "10.1016/j.jwb.2010.05.017",
language = "English",
volume = "46",
pages = "50--60",
journal = "Journal of World Business",
issn = "1090-9516",
publisher = "Elsevier Inc.",
number = "1",
}