@article{d1e659740e934124874ad49f560b2010,
title = "Business and human development in the base of the pyramid: Exploring challenges and opportunities with market heat maps",
keywords = "Human development, Market access, Millennium Development Goals (MDGs), Base of the pyramid (BOP)",
author = "Pablo Acosta and Namsuk Kim and Illana Melzer and Mendoza, {Ronald U} and Nina Thelen",
note = "Acosta, P., Kim, N., Melzer, I., Mendoza, R. U., & Thelen, N. (2011). Business and human development in the base of the pyramid: Exploring challenges and opportunities with market heat maps. Journal of World Business, 46(1), 50-60.",
year = "2011",
month = jan,
day = "1",
language = "American English",
journal = "Ateneo School of Government Publications",
}