@article{699f37d425c8400ab0b2dbf11b50729d,
title = "Addressing Sustainability in Fashion Through Goal Frames and the Theory of Planned Behavior Perspectives",
keywords = "fast fashion, goal frames, clothing involvement, pro-environmental behavior",
author = "Reyes, \{Jomel J\} and Mendiola, \{Anna A\}",
note = "Reyes, J. J., \& Mendiola, A. A. (2021). Addressing sustainability in fashion through goal frames and the theory of planned behavior perspectives. Journal of Management for Global Sustainability, 9(1), 145–174. https://doi.org/10.13185/JM2021.09106",
year = "2021",
month = jun,
day = "30",
language = "American English",
journal = "Marketing and Law Faculty Publications",
}