Addressing Sustainability in Fashion Through Goal Frames and the Theory of Planned Behavior Perspectives

Jomel J Reyes, Anna A Mendiola

    Research output: Contribution to journalArticlepeer-review

    Original languageAmerican English
    JournalMarketing and Law Faculty Publications
    StatePublished - Jun 30 2021

    Keywords

    • fast fashion
    • goal frames
    • clothing involvement
    • pro-environmental behavior

    Disciplines

    • Environmental Sciences
    • Fashion Business
    • Marketing

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