| Original language | English |
|---|---|
| Article number | 103204 |
| Journal | Journal of Retailing and Consumer Services |
| Volume | 71 |
| DOIs | |
| State | Published - Mar 2023 |
UN SDGs
This output contributes to the following UN Sustainable Development Goals (SDGs)
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SDG 12 Responsible Consumption and Production
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SDG 14 Life Below Water
ASJC Scopus Subject Areas
- Marketing
Keywords
- Green consumption
- Menstrual cup
- Plastic pollution
- Theory of planned behavior
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